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Hi Matthew. We would like to add in a new section on our website similar to the pay per sales lead service you wrote content for. The current pay per sales lead involves us generating the leads through a 2 stage approach 1. Digital Marketing to generate enquiries 2. Sales Calls to qualify and generate appointments.
We have been asked if we can simply provide leads generated through digital marketing and hand over to the client before we make the call. We plan to call this our "Pay Per Sales Ready Lead" Service and the current service will be called "Pay Per Sales Opportunity"
We would like the content to cover:
1. What is a sales ready lead (this can be 1 of 3 types: Web Enquiry, Collateral Download or Webinar Attendance)
2. How it works: We will use the Genius.com platform to manage the process to send communication out to the agreed target market. We will direct target contacts to either collateral (i.e. Whitepapers, eBooks) or to webinars running. Contacts will either respond...
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