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Content for Veterinarian Marketing Campaign
Architectural Design firm seeks experienced writer and researcher to provide content for Small Animal Veterinary Marketing Campaign. The intent of the campaign is to identify market research to motivate doctors to either renovate their existing facility or build new.
Campaign consist of researching and writing the following 3 items:
1. (5) Blog Posts 200 - 400 Words
2. (2) White Papers 750 - 1,250 Words
3. Market Data / Market Statistics
1.& 2. (5) Blogs Posts and (2)White Papers
The general theme is to identify areas of lost revenue, lost profit, decreased level of care or decreased quality of life for teh doctor that are directly related to physical building. The basic formula is to (1) Identify "pain point" the average doctor can relate to, (2) quantify loss in personal terms( loss of income, lower quality of care, late retirement, poor reputation, poor public opinion, etc.), (3) Quantify personal gain if pain is ...
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