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Corporate Identity Brief
Imalia is a financial services company dedicated to delivering financial products and services that meet the needs of women.
The vision for Imalia is to completely revolutionise the financial services industry in Australia – to start a revolution .... around women and financial services …. and beyond. It's about entertaining the possibility...
Anne-Marie Slaughter, Professor of Politics and International Affairs at Princeton University, recently wrote:
"Only when women wield power in sufficient numbers will we create a society that genuinely works for all women. That will be a society that works for everyone."
Our research shows that there is a clear gap in the market in terms of how financial services are packaged for women. Our research also indicates that if we meet this gap and get financial services right for women, we will also get it right for many men.
Applying Slaughter's philosophy: only when financial products and ser...
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