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Need to create a buisness model and equity remuneration package for a market entry business.
>>Below follows the outline:
Intro email of what we need:
In THE COMPANY's case you have a very different problem: There is some value upfront, but LITTLE compared to a production-ready software asset... and then you have the problem of how you recognize different levels of contribution as people's involvement may grow, then diminish, then grow again...
My advice on that is that we think through awarding very little of common upfront.
Say that upfront Person 1 and Person 2 and Person 3 and full time founders and INITIALLY
Full time founders get only 5% each
One level below, part-timers get 1% each
One level below, contributors get 0.5% each
One level below advisers initially get nothing
So at this point, maybe ~20% of all common is gone, but the rest remains un-issued.
That means setting aside ~80% of common for three cases:
1=> The appropriate Board committee c...
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