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I am the owner and principal consultant for a small boutique professional services firm. We have a very specifc and focused service which we offer, though there are much larger, even global, companies who do very similar work on a much broader scale. And there are also 4-5 other relatively small companies with whom we also compete.
We have an existing Web site (a couple of them, actually) with lots of content that describes us and the services we offer. But I want to COMPLETELY revise and redo all this in order to position us as a preferred provider of these services, based on the customer point of view and from the perspective of what's in it for that customer.
So I'm calling this a marketing revamp or a rebranding effort. I want to reposition my firm and our services with a clear message of who we are, what we do, how we do it, why we do it and how we are better than our competitors, and therefore the clear solution choice for our ideal customer.
I have some ideas about the dir...
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