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We are a market research company in Western Europe and would like to enter Netherlands. Therefore I would like to have an overview of the market and search of potential customers.
Step 1: Map of market: Search and create list of:
*top 200 companies that spend most money on advertising in Netherlands (on and off line, e.g. Unilever)
*Find most important industry associations in Netherlands: e.g. iab, etc.
*Major marketing and advertising events in Netherlands and search for participants list
*Biggest market research companies in Netherlands (e.g. Ipsos, Gfk, etc.)
*Eye tracking solution providers in Netherlands
Step 2: find potential customers
Use lists gathered in step 1 and:
*Find key persons in companies (e.g. market research managers via participants lists)
*Find their emailadres
*Find their recent campaigns
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