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Need to create 8 week marketing course, must be college level. Should meet following criteria. Principles of marketing for an entrepreneurial venture, utilizing innovative and financially responsible marketing strategies. Preparation of a marketing plan designed to launch the entrepreneurial venture as well as marketing strategies to implement during the first two years of business operation.
I will need course that I will transfer into my online Course Management System.
Using 1 of these two books. "Marketing that works" Leonard M. Lodish, Howard L. Morgan Shellye Archambeau, ISBN: 0-13-702133-x
"The entrepreneurial imperative" Minet Schindehutte, Michael H. Morris, Leyland F. Pitt, ISBN: 978-0-13-239389-8
NOTE: Must have 8 PowerPoints describing principles from the book selected
:Must have 8 Quzzies (word document that I can copy and paste)
: Must have sample Marketing plan
: Must have blank Marketin...
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