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I have just written a book called "Advantage" , it has gone to editing and I now need a cover designed for physical and ebook versions (same cover). The book provides entrepreneurs, business leaders and managers and students with a framework/roadmap to start, scale and develop a business in the digital age.
Advantage is what creates value for you, your customers and your organisation. By having a focus on advantage and sources of advantage through the life cycle of a business, whether it be commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called "The Business Advantage Model (BAMô)" that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about "Doing the right things, the right way at the right time" across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations....
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