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Increase sales of book (to be published by leading global publisher this summer), through PR, SEM, social media campaign/advertising/marketing and viral marketing and any other marketing products/services, plus the management of website development for the book. Plus the management of social media blogs, potentially outsourcing to effect the blogging.
You will help me build a global platform for the book, in order to increase sales and speaking engagements. The publisher has in-house publicists but their global reach is limited, and their experience in social media is unclear. You will coordinate with that publicist and augment the efforts exponentially.
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