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I am looking for an expert in direct mail sales letter copy. I need an experienced professional who is able to conduct research on the market, provide a statistics for marketing purposes, and of course, be able to write great copy!
I will be looking for the following format (Unless you can convince me you have a better idea):
•Headline - Attention grabbing, most important line of the copy!
•State the problem - Provide the problem customers in the niche face
•Stir up the problem - Draw a picture of how the problem is costing the client money, time, frustration, etc.
•Outline the Solution and how it will benefit the client: My product
•Make the offer
•Call to action
•PS - restate the offer and chief benefits
I will be looking for one page sales letter with room for three pictures of the product.
Details of the product will be given once offers are received.
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