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This posting is for one of three white papers on Direct Marketing that I am posting. Bidders are free to bid on all three papers or only one. I need QUALITY, fact-driven output and quick turn-around.
I am looking for someone to draft a factual, data-driven white paper on the shifting economics of direct marketing. Ideally, I'm looking for an industry expert. The final product might be anywhere from 5 – 15 pages, depending on what exhibits (if any) the author decides to insert.
Here is the thesis:
As little as a decade ago, direct marketing was nearly synonymous with direct mail. Some definitions might have included direct sales (door to door). The explosion of the Internet, advances in technology, shifts in customer behavior and changes in regulatory matters have dramatically expanded the range of channels available to marketers. The new range of options includes:
Direct mail marketing
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