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We are a small software company that develop and sell software for professional therapists in a specific domain.
We are looking for a direct marketing expert who will review our current direct marketing work-plan for 2012. We expect the consultant to:
- Read our website and understand our product and our market
- Read our current work-plan for 2012 (a few pages)
- Review our current work-plan
- Write comments on our current work-plan
- Write an improved version of the work-plan to be used as a top-level guide for our 2012 direct marketing. The improved version should be detailed enough to allow us to work out the plan effectively.
Our current work-plan includes the following aspects among others:
- Advertising in professional events (conventions / conferences)
- Advertising on professional resources such as magazines and websites
- Building a list of presenters who will present our product in professional lectures and presentations
- Advertising and prom...
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