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Define a value range along with a written justification of the value suitable for either a one-time cash payment or a basis for a barter negotiation (trade for royalty interest in specific project) on a unique investor educational video product. The product is a roughly 2.5 hours long DVD documentary program geared toward the education of current and more importantly potential investors. The product covers all aspects of direct participation in oil and gas deals. Valuation considerations should include:
- Discounts off the cost of in-house production based on the non-exclusive use of the DVD
+ Value of creating new sales by educating on the fence investors
+ Reduced sales cycles by sales folks spending less time educating investor
+ Value associated with a product that helps enhance the image of full-disclosure in and investing decision
+ Value associated with additional third-party informational content to defend against SEC claims of non-disclosure
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