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Creative Director for Customer Experience Project:
Summary: We're looking for a creative person who's talented at taking a raw audio interview, identifying the "story and the emotional hot buttons" and putting it together with music, pictures and potentially stock video footage.
We want each testimonial piece to be between 20-30 seconds and we'll use it in our online video sales presentation.
We've interviewed several customers from our program. Each interview is between 16 minutes and 24 minutes. These are audio interviews that have been transcribed so you would identify inside the word document what you want to grab before you do any production, get approval on the direction you want to go and then take it from there.
1. Analyze the audio interview transcript – Identify the "story"
2. Grab the voice of the customer (not the interviewer), edit together to make a seamless audio story that is:
a. Engaging – It has to feel real
b. Emotional – It has to connect and be...
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