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We are looking to produce a short introductory video for our new eHarmony mobile app for Android users. It would be placed on the Android and Amazon app stores to drive attention and downloads.
We are working through a script that may run :45 to :60 in length. Our initial vision is to stress the portability of the app – the ability to access eHarmony wherever you are to view and communicate with your matches. Users can also take our relationship questionnaire, view their free personality profile and review their compatible matches for free
Style wise we would like the focus to be on the app, so the look of the video may be closer to iPhone commercials (using an Android device) with the white background and following the hand using the app. One thought was to pan in and out of the hand to show the person holding the phone at different locations, such as the gym, grocery store, etc. We are open to creative ideas, but working on a limited budget and under short time constra...
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