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We are an established small business looking to rebrand and refresh our position in the action sports apparel/fashion/safety marketplace.
We are looking for a detail-oriented copywriter with experience writing SEO-focused copy for ecommerce websites as well as apparel/fashion/action sports.
Beyond the above description we want someone who can get very involved, come up with new ideas, and help us create a cohesive marketing strategy for our company.
Our immediate needs are copy to announce an upcoming price increase for our main product. The goals of this campaign are:
1. Educate existing customers that our prices are going to increase very soon so they should buy now
2. Entice new customers to buy now to avoid the price increase
3. Position our brand/product as "high end", extreme quality, and a symbol of perfection
We need to create, fairly quickly:
1. Facebook, Twitter, LinkedIn, and website copy to announce this price shift
2. Copy for PPC and magazine ads to the...
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