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Need to create a year-long email/social marketing campaign to market a Travel Guide publication and website. Have current reader email list. Need to grow that list by providing good content, contests, etc. via email campaigns
Also need to create awareness and encourage use of the website via social media marketing.
Ultimate goal is to show good statistics of readership/usage and lead generation to current and future advertisers.
These goals will be accomplished by:
- Creating email marketing strategies and campaigns to reach out to new users and reengage existing users
- Composing email-friendly designs following best practices
- Compiling reports and analytics using key success metrics
- Identifying and developing emarketing strategies for new products, features and announcements
- Managing presence in social networking sites including Facebook, Twitter and other similar community sites or blogs
- Developing, recommending and implementing social media strategies for all relevant...
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