The client has made the following changes to the job.
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a different location.
In reviewing our marketing plan, we've come to the conclusion that our site needs to be expanded and optimized. Thus, we need assistance with developing a strategy for keywords throughout the site off which to develop content.
Plus, we would like to do a little re-branding along the way. We are quite clear on which direction we are headed branding wise and we will offer a couple of examples to clarify this. Some content might be modeled according to these examples.
We are seeking someone who would be able to do keyword research, competition analysis, and map keywords on the various pages within the site. Additionally, in mapping the appropriate keywords, the goal would then be to derive relevant titles, page descriptions, etc.
We are in a niche industry where industry specific jargon is used. We are in the corporate training & human resource development industry.
Please reach out so that we can discuss in further detail.
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