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Our company is looking for an individual with advanced skills in both Google Analytics and Google AdWords to analyze current traffic on our website and provide detailed recommendations for improvement. This individual will also review current campaigns, ads and keywords in Google AdWords and recommend changes, as well as assist with creation of new campaigns.
- Review Google Analytics for company website, create and present summary reports and make detailed recommendations on changes required to site
-Assist with implementation of recommended changes, continued review of website performance
- Collaborate with sales and marketing to develop primary keywords and ad audience targets
- Optimize existing campaigns by revising ad copy and format, audience, keywords and landing pages
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Create and present reports covering analytics and campaign p...
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