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Publicity for the launch of a financial services firm with an office in the San Francisco financial district and one opening in the Monterey peninsula area. This first wave of work will be to quickly attract qualified local client-centered brokers and is part of a full campaign.
Develop a simple media plan including ads, editorial, traditional PR and social (Marketing and big picture PR plans are ready).
Financial services publications (online and print), local business and general news, SF biz times, RAI Biz, Local version Wall Street Journal, Monterey area news, TV, etc.
Ad placement, PR writing and placement, editorial, skilled at pitching to editors, articles, etc.
Track and report results ongoing.
We are a boutique consulting firm and expect to be working with this client for a minimum of one year in phases (attracting brokers, building reputation, attracting clients, book tour). Successful results can easily lead to more projects.
We want to work with a talented and sk...
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