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SBDS is a small business technology marketing company. A free report is needed to attract potential clients. This free report is on how to avoid the revenue rollercoaster. Major points that must be conveyed to the user.
1. They must understand the importance of outsourcing
2. They must understand the importance of systems
3. How important marketing is. Convey that we are the experts
4. The overwhelming task of putting a marketing system together
5. Convey that we are the natural choice to handle their automated marketing.
What I am really trying to sell is dbase mgmt or CRM management to those that don't understand CRM.
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