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Game launch - specific audience
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Sales & Marketing > Marketing Strategy

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Job Description

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  • Posted: Sun, Sep 02, 2012
  • Time Left: Closed
  • Location: Anywhere
  • Client prefers freelancers from:

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    a different location.

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  • Start: Immediately
  • Budget: Not Sure
  • Fixed Price Job
  • Elance Escrow Protection
  • W9 Not Required
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I'm looking for help for the upcoming launch of a role-playing game targeted at gamers aged 35+ and are therefore more likely to have played the games that inspired this one.

What I have:

A first draft for a press release announcing the upcoming release. I'll have to create a second one for release day.
A Steam Greenlight entry.
A GOG.com wishlist entry.
A list of favorites linking to "submit news" pages on relevant news sites.
A Facebook page with over 1000 likes (due to a Facebook ad campaign that ran over the summer).
A Twitter account with 100 followers, but not very responsive.
1000 flyers and 150 customized USB memory sticks for snail mail.
Banners for most ad formats.
A sequel well underway, which I plan to announce a few weeks after releasing this one to renew interest.

Things I've tried:
Stumbleupon. Not promising.
Facebook ads, quite promising.
No Adwords. I was banned for reasons I can't begin to understand (perhaps inactivity).
Press releases have gotten a few...

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