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My business reaches out to small business owners in the health and wellbeing industry. I offer coaching and training in small business and marketing strategy.
I need a 'how to' e-book written for beauty salon and day spa owners that outlines how to develop, implement and track a marketing plan for their business. The book must be purpose-written for a salon / spa but would naturally follow core marketing principles. It could include short case studies, examples, tools, templates and a workbook.
I need someone who understands the marketing process from a small business point of view – and who understands what is marketing, why it's important, the value of defining your target market and your point of difference in that market, researching your target market to inform product / service development, promotion, conversion and leverage etc. These would be broad topics in the e-book, which must be simple, easy-to-understand and low on marketing jargon.
This book should offer enough inf...
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