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We are marketing online only chocolate tours to Ecuador. There is some competition in this market but it is limited because it is a specialized niche. We are targeting chocolate lovers, gourmet food lovers, and others with a serious interest in food and travel. Demographic is likely higher income women and couples primarily in the US in major metro areas such as NY, SF, LA, Miami, Dallas/Houston, San Diego, Boston, Wash DC. \
Key tasks: 1. Keyword research 2. Copy-writing the ads 3. Ad setup & config 4. Do keyword research, write new adds and set everything up properly. This is a small Adwords campaign targeting a very specific market with a budget of under $400 monthly for adwords.
Duties to include:
1. Full keyword research (short tail and long tail)
2. Negative keyword identification
3. Keyword Grouping
4. Ad text drafting for split testing (2 per ad group)
5. Landing page optimization suggestions for PPC
6. Support with conversion tracking, Analytics goal setting and fun...
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