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I run an online store that has now been running for about an year. So far we have not spent much time looking at our Acquisition Channel Performance but I now want to start doing the following
1) Firstly setup a Measurement Plan of what we should be measuring and WHY?? I want direct co-relation to my commercial objectives!
2) Explore my existing Analytics setup and suggest possibilities
3) Work on integrating the setup with e-junkie and also bazzarvoice which i use for comments and review management
4) Work on optimizing our PPC account pretty much from scratch. It had been outsourced so far but I need to get more control of it now that I understand AdWords better
This will be an hourly engagement with recurring work-I would say 10-12 hrs. per weeks so please do not bid if you can not commit to that time
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