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We're looking for an expert in google ecommerce to help set this up for our website. In order to manage our campaigns and properly gauge what is working and what is not we will need to set up analytics to determine....
Site traffic from all major sources - for us this is video, social, PPC, SEO, email, banner ads, apps, and blogs
Optins and optin conversion percentages from all sources
Sales and sales conversions from all sources.
Beyond that, we will then want to know what specific elements of these sources are doing the most conversions. For instance, if the video category sent us say 1000 visitors to the site....how many from vimeo, youtube, etc. Then, which particular videos were sending the most traffic.
From there we would like to know the videos from youtube that led to the most optins and/or sales.
Reason being...this would tell us not just that say video is a great place to spend our marketing efforts (as the first step above would) but that a specific type ...
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