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- Primary skill: Google AdWords
- Strong verbal and written communication skills
- Excellent organizational and analytical skills
- A complete Elance profile
- References or an established reputation on Elance preferred
- Collaborate with team members to develop primary keywords and ad audience targets
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Optimize existing campaigns by revising ad copy and format, audience, keywords and landing pages
- Create and present reports covering analytics and campaign performance
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