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I work with an all natural holistic wellness center (no drugs, no surgery healthcare) that caters primarily to seniors and retirees who have chronic pain, usually from arthritis or back problems.
We would like to reach this target audience with newspaper banner ads. We have successfully advertised to this market before using the newspaper, but previously it was with long-form full page ads.
The problem I'm having now is condensing our larger ad into a tiny banner ad, while still retaining conversion power and an attention-getting feel to it. The worst thing is paying for this ad and having everyone ignore it!
I need a graphic designer who, preferably, has experience in:
1) Print ad design/magazines/newspapers
2) Marketing to seniors and retirees
3) Has experience in the alternative/natural healthcare field
The two banner ads to be designed are 9.7 X 2 and 9.7 X 5 inches each. Full color is allowed. I have already designed some sample ads, but they're pla...
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