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We are a healthcare communications company, currently developing a marketing campaign on behalf of one of our pharmaceutical clients. We are looking to use econometrics to support our marketing strategy, in order to show that we will reach our target of x number of patients this year.
To give you a little more information, we are marketing a secondary care product and are therefore looking to increase the number of:
? Patients visiting their GP
? Referrals from a GP to a specialist
? Prescriptions from specialists (sales)
We have a campaign to drive each of these processes. We want to use econometrics to develop an algorithm to find out what patient numbers we can realistically expect to achieve for each campaign, based upon the whole asthma market and current market share of the product.
Please could you let us know if this is something you are able to help us with? If so, we can then have an discuss the project in more detail and you thoughts. If you are unable to take on thi...
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