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My Wife, and I own 2 businesses outside of my conventional job.
1. Kickboxing studio
This is franchise that we have in Calgary,Alberta. It is an kickboxing studio with 200+ members and growing. The business is actually very well setup with an online booking system a member manager system that is also online. The business has a billing cycle of a monthly membership fee so we have about 200 banking and credit card transactions that come up at the first of every month. This is managed online.
Most of our new leads come through google searches and word of mouth. 95% of the time a new prospect will get on the website and register for a "free trial" the email comes to my wife and she arranges the date and time and enters it into the member manager system. Most show up and the trainer makes the sale onsite. But there are a larger number of individuals that do not convert to a free trial. This potential list is getting larger and we need to followup on these leads.
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