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We are a franchise iTrip.net in Park City Utah that manages vacation rental properties for owners that want to earn income from their property when they are not vacationing in the unit. After completing our first ski season with fantastic results, we are ready to sign on a large number of new owner clients to prepare for next season.
We need a series of direct mail/e-mail letters that can be sent to luxury home/condo owner prospects to encourage them to contact us to schedule a demonstration of our services.
The text in the first letter needs to synthesize our value proposition to a few key points targeted to the absentee owners needs. The first letter should state the overall value proposition with follow on letters focusing on breaking down components of what we offer in more detail. The number of letters depends on the number of messages that can be extracted from the value proposition, but not fewer than 5.
The attachment is a description of what we offer the market.
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