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Shortek Systems Ltd has a text logo that needs an image to compliment it!
Shortek builds a product that holds back dirt and soil while workers are inside an excavation. We would like the image to clearly show dirt or soil being held back and safety being a primary concern. Representation of the idea of our product is critical.
The other aspect (or "feeling") of the graphic we would like to get across is strength. We build a very strong steel product that a large strong excavator installs and this product is designed with a great deal of strength in order to hold back the earth/soil (if the soil is not held back, it can cave in and injure or kill people….pretty important!!)
The image needs to be bold and clear, not to "fussy" with details so it does NOT need a second and third "take" to figure out what it is.
More explanation can and will accompany the designer after awarding the contract.
On this project time is critical as we have a pivotal marketing initiative very soon. Also...
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