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Needed: Top-notch researcher to collect market data for the development of a "Core Story" marketing concept.
Core Story has a clearly identifiable structure and set of elements:
1. The story is an educational presentation based on loads of research.
2. Core Story research includes statistics, trended over time, that deliver new information to the intended audience that creates a "WOW" through contrasting and comparing the data in new and creative ways.
3. The story is focused on the prospect not us..
4. The title leads with possible pain along the line of -- "The Five Most Dangerous Trends Facing......Today"
5. Loaded with bad news because bad news motivates.
6. This new information becomes the "core" of all marketing efforts
7. The research hinges on market data rather than product data, as market data is much more motivational than product data.
8. The Core Story is a superior marketing and audience access vehicle. It is neither a sales, nor features and benefits piece.
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