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This is more of a consulting gig than a programming gig. We can implement any changes technologically. However, our current monetization strategy is not working.
Our site [obscured] is ranked in the top 5 for many key terms such as "business model" (350,000 searches monthly) and others. We get excellent traffic but are failing to convert to $$.
Our current model is to offer a free business model assessment, upsell to a $20 augmented test and 1 hour course, then upsell to a $199 5 part course.
This process is not working to our satisfaction. We need someone with experience with our clientele- business owners and business coaches/consultants. These are very different users but the site is about 50/50 business owners and consultants.
Looking for someone to make very specific recommendations to improve monetization but NOT lose our blog-like site and high search rankings.
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