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We currently rank out of the Top 10 search results in Google and Yahoo for what we consider our most relevant search terms. In spite of this we have reasonable traffic (2009 average was 50,000 visitors/month), however, 57% spend less than 30 seconds at our site.
We want to enhance our page rank and improve our search engine so that we appear at least on the first page of search results using search terms appropriate to our business.
We see this as the first step in improving our web site and are also contemplating the following projects subject to the success of this one:
• revamping the gateway page and template header (the current one has been in place for 6 years) for the remaining pages
• creating a Facebook presence.
• developing our Twitter site and developing some tweeting strategies to maintain activity and the time this process takes.
Your task is to review our web site and make suggestions on how search rankings can be improved. Include in your report you...
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