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Our client is an iconic American restaurant BRAND.
However, they are expanding and the BRAND would like to create more restaurants in the US and internationally.
They also desire to develop and have developed new business lines such as Home Cuisine, Home Décor, Houseware, Apparel and the Emporium (Store).
They see themselves as a household brand name and want to stretch their brand across other business units.
What they desire is to design a completely new image with all the materials, website, advertising, product packaging, you name it!
However, what we are currently looking for are design concepts which will be used to create a general BRAND IMAGE in the very near future (literally within weeks).
Typically a design firm is hired and then they go to work. However, we want to change that paradigm and pay a firm or firms to create some branding concepts before developing Websites, PowerPoint, Business Cards, etc. We hoping this will simplify the process.
In essence, you...
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