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This is a cold calling campaign. We are contacting business owners, presidents, and occasionally marketing directors of small manufacturing businesses in the revenue range of $1million - 10million.
The objective of the campaign is to identify business owners who are potentially interested in hiring me to execute marketing projects for them, and book in-person 45-60 minute appointments. At the sales appointment, I visit their business and do an opportunity analysis to find and show them what untapped revenue is hiding in their company.
The most important thing I want is that whoever I hire must positively qualify prospects so that I don't waste my time with people who are not qualified or are not interested. I would rather have fewer, highly-qualified leads than a lot of dead wood.
Initial campaign will be approx 200 calls, should take you about 20 hours (spread out over about 5 days to keep your voice fresh) and if I am happy with the results then we will repeat this every few...
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