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MDECS is offering best-practice solutions to maximize sales force effectiveness, promotional response and ROI for large pharmaceutical companies. Basically, it is a mathematical model embedded into a slick user interface with cool graphics and animations.
Our plan for 2013 is to make our marketing planning tool a lot more intuitive to use. We came to the conclusion that we need to move the planning process away from the numbers and tables, into a game-like environment. Think of a game of chess – grand masters can solve it in number format on a piece of paper or in an Excel table. But the average person will need the visual playing board and figurines to make the logic work. We have a few more variables in our "game". So instead of chess it will be more like SimCity.
We will upgrade our main software solution from an Excel based user interface with the mathematical model programmed in VB running in the background to a standalone desktop application based on .NET-Technolog...
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