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a different location.
My business requires a consumer guide containing promising value and information on buying life insurance in the UK. It's basically going to be a sales presentation in disguise as many more people will request a free buyers guide than request a key facts brochure or call your business for general advice etc.
1. Work as a lead generation tool in my business online and offline
2. Intrigue the reader and differentiate us from others in this marketplace
3. Position me as an expert and not just another salesman
4. Attracting the reader to making contact and do business with me.
Headlines such as the following will grab attention and achieve this;
"6 Costly Misconceptions About Life Insurance"
"7 Questions To Ask A Life Insurance Agent (Before You Hand Over Your Direct Debit Details!)"
"8 Mistakes To Avoid..."
"How To Avoid The 4 Life Insurance Rip Off's"
"A Guide To Confusing 'Insurance Speak'"
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