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I have a t-shirt business and our strategy is quite compelling. We are an active lifestyle brand focused on the skateboard and urban scene. Our designs are based on type based on our compelling messages. Our brand is "Own Your Crazy" and we will sell all our shirts via a mobile experience. This is our 3rd design, and we need a quick turnaround.
Our next assignment is "three terms". Our words have a subliminal meaning and create conversation when you see them. This is the goal, and for this assignment, we want something extremely creative. We will disclose the phrase we will use, and expect the designer to grant full license and to NEVER resell or reuse the design.
"Stick with Yourself" are the words we will use for our 3rd design.
Added 18 AUG 2012, 6:19 AM EDT
For further explanation, I have included an idea I put together as initial direction with explanation also on what this phrase means:
This guidance for you to react to. ...
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