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Kargoo.Com will be an online retailer in India. although we are an online retailer we are not trying to push things on people. if you go visit any normal e-commerce sites - its like a sales guy telling you buy this, buy that etc. we are not like that our brand's attitude should be -
I am here to help you find what you want on your terms – in a very smart, elegant, easy way (i will just make it easy for you to buy a TV, or fridge or phone or book or airconditioner)
Brand should trigger these emotions.
1 Instant gratification
2 Best Selection
3 Discover what is in my neighbourhood
5 Quality service and delivery.
Kargoo was the name of my first pet, it was a rabbit - khargosh in hindhi means a rabbit. but i am not sure if the brand logo shoud be a rabbit! By the way you should check out Milo.com to see how the pet dog looks. He is cool.
My son wants a leaf to be there as part of the logo ( he is 4.5 years old) so i dont take him very seriously, but if makes na...
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