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Need Mascot, Logo with tagline. "Kargoo" with tagline "Buy local"
Mascot should be a rabbit, he should be a web2.0 character See links below for example. ( [obscured] /retailers/index.html)
We should be able to break down the logo made of three things and use them appropriately based on the situation - like an icon or a web search bar, or part icon on the browser tab, etc.
Brand Stands for the following things/emotions.
1. Value - You dont have to run around and find best deals from 10 neighbourhood stores, we will do it for you.
2. Avoid haggling prices - kargoo will do it for you
3. Best Selection - of products and merchants.
4. Instant gratification - quick delivery, faster than goods taking 4-5 days in mail because local merchatn will deliver it to you.
5. The brand says - I am here to help you find what you want on your terms – in a very smart, elegant, easy way (i will just make it easy for you to buy a TV, or fridge or book or airconditioner anything locally and online...
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