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I am seeking to have a logo created for a business committee called the Finance Advisory Board for Seton Hall University. In brief, the purpose of the Finance Advisory Board is to build a stronger connection between Seton Hall University and its alumni, as well as provide guidance and a relationship with Seton Hall students. Many of the students are business majors: Finance, Accounting, and Marketing, just to provide a few.
The image of the Finance Advisory Board, through our marketing materials and logo, is aimed to attract college students -- freshman to seniors -- to older professionals; therefore, we want the logo to be "hip" to appeal to the young crowd, while still sophisticated to make an impression on the alumni.
Additionally, Seton Hall is a Catholic university. It would be worth considering, but not required, to incorporate this long-standing history somehow into the logo (maybe through a symbol or other ideas you have in mind).
In regards to colors, we wish to st...
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