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Logo for ArtTrust(dot)com(dot)au
1. What are the clients objectives for the job?
If more than one, split into primary and secondarybut note: you can only have one primary objective.
Primary customers associate ART TRUST with an avenue for Investing into ART.
Secondary-must show the solid base of the trust aspect, growing the fund
2. Who are we talking to?
Try to go beyond customer status and demographicsattempt to paint a relevant and evocative picture of their lifestyle or business.
Investors in art, corporate who want to Lease art, Fund managers who will invest into art, Rich individuals who will invest into art. It is not for art-lovers and amateurs...
3. What do they currently think about our sector and our brand?
Both rationally and emotionallywhat really turns them on/offfocus on target perceptions, not reality.
Dislike blury logos that look generics from past portfolios, not relating to my specifics
4. What do we want them to thin...
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