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We are looking for a new logo design for a retail format called Benchmark Gold. We do not want to have Gold, Yellow, or Black in the design. The ideal Logo/Company Branding would take the gold buying/jewelry buying concept away from the pawn shop stigma and into mainstream malls. We use the term reverse alchemy. Turning broken or unsed gold/silver/platinum into useful cash in a safe, secure mall setting. We have been in business for 18 years under an old name. We are trying to take the concept up market.
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