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Here is a Creative Brief for the project:
1. What is the full name as you want it on your logo?
The Truth About Bone Broth
2. Do you want any slogans or taglines on your logo?
"Bone Broth" should be prominent. "The Truth About" can be secondary.
I would like the logo to work with and without the following tagline: "Recipes, Health Benefits, Current News & Articles."
3. What service or product do you provide?
The product is bone broth. What we're providing in the website is information about bone broth. What we're really trying to accomplish is sell an ebook called The Truth About Bone Broth. See website: [obscured]
4. What is your target audience?
People interested in health, healing, and cooking. There is a community of people on a particular diet called "paleo" – the paleo diet, in which bone broth is a staple food.
5. What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illus...
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