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Conduct a logo exploratory for a cool and edgy young men’s personal care brand based on a clear brief and set of inspiration images (which will be provided offline to qualified designers), culminating in 3 high resolution logos that can be blown up to 4’ in height at high resolution. This will include 4 rounds of work: 1) An initial design exploratory that covers the spectrum of options (3-5 options for each of 3 directions explored), 2) A second round where we refine 3-5 specific executions (or combinations of executions) to pursue further, 3) Third round to refine those options which will be taken into consumer testing (we will need to make sure we really get this round right so may be some back and forth at this point to finalize). 4) After consumer testing (which I will do myself offline), there will be one final round of refinement on three logos based on consumer feedback (may be some back and forth to finalize details at the end as well). ...
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