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We are looking for a designer who can help us to redesign our brand logo. Originally we established our brand for rowing clothing and equipement and now we want to distribute our clothings also to other sport types. Therefore we want to adapt our logo.
As you can see in the attachement there is a rower in front of our brand name "aurum" (latin for gold). What we are looking for now are different logos, so that we have a logo for every form of sport. At the moment we are looking for a similar logo, once for:
- crossfit (weighttraining)
and most important of all, we look for a neutral logo, which we would use mostly for street clothings. So it has to be a sporty, but simple logo, which is handy to embroid. During a brainstorming we thought, that those things could be of importance for a new logo:
-"Swiss cross" - since we are a Swiss brand and the cross is also a symbol for positivity
- "1" - the number one, since aurum means first place in the sports worl...
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