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We are a family owned wine business based in South Australia. We have two databases. One of several thousand Cellar Door visitors who regularly buy from us. The second of around fifty thousand records of buyers who recently entered a promotion. We want to sift the second database using some test EDMs to find regular buyers to add to the first database.
We need a hands on expert who work with us to i) sort our Excel/Access databases in August ii) devise a series of test EDM offers in August iii) implement the EDM tests with our Mail Chimp templates in August iv) measure and review the results in August - September v) join the members of our two databases with a high buying propensity into one database in September vi) devise an ongoing EDM selling program for this high value database in September - October.
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