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In order to reach the goal of creating a relationship that holds value for customers and for the organization, marketers use a diverse toolkit that includes (but is not limited to) making decisions regarding:
Target Markets markets consist of customers identified as possessing needs the marketer believes can be addressed by its marketing efforts
Products consists of tangible (e.g., goods) or intangible (e.g., services) solution to the market's needs
Promotion a means for communicating information about the marketing organization's products to the market
Distribution the methods used by the marketer that enable the market to obtain products
Pricing ways for the marketer to set and adjust the cost paid by the market to obtain products
Supporting Services additional options that enhance a product's value
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