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In order to reach the goal of creating a relationship that holds value for customers and for the organization, marketers use a diverse toolkit that includes (but is not limited to) making decisions regarding:
Target Markets – markets consist of customers identified as possessing needs the marketer believes can be addressed by its marketing efforts
Products – consists of tangible (e.g., goods) or intangible (e.g., services) solution to the market's needs
Promotion – a means for communicating information about the marketing organization's products to the market
Distribution – the methods used by the marketer that enable the market to obtain products
Pricing – ways for the marketer to set and adjust the cost paid by the market to obtain products
Supporting Services – additional options that enhance a product's value
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